Iron Fist

Rooted in the alternate sub-culture, Iron Fist's intent was to be a show stopping, a heart stomping, walk on the wild side for the well misbehaved gentleman. I was responsible for all facets of the brand aesthetic for this youthful streetwear brand. I established a clear brand messaging and developed both Southern and Northern Hemisphere specific product lines. Iron Fist ended up being one of the best performing brands in the Hot Topic stores in the US (over 300 doors).